ยำยำตำแหน่งงาน

Job Responsibilities  (หน้าที่ความรับผิดชอบ)

• Manage new product development projects from concept to commercialization and post-launch evaluation.
• Conduct market research, consumer insights, and competitor analysis to identify business opportunities and new product concepts.
• Develop product strategies, positioning, pricing, and go-to-market plans to support business growth.
• Coordinate with cross-functional teams including R&D, Supply Chain, Procurement, Manufacturing, Quality, Finance, and Sales to ensure successful product launches.
• Monitor product performance, sales results, market trends, and consumer feedback to drive continuous improvement. 
• Prepare business cases, demand forecasts, budgets, and profitability analyses for new and existing products.
• Support innovation initiatives and manage product portfolio development to align with company objectives.

Requirements (คุณสมบัติ)

• Bachelor’s degree in Marketing, Business Administration, Food Science, or a related field.
• Minimum 2 years of experience in Marketing, Product Management, Brand Management, or New Product Development (NPD). 
• Experience in product development, market research, consumer insights, and product launch activities. 
• Strong analytical, project management, communication, and presentation skills.
• Knowledge of product lifecycle management, marketing strategy, and market analysis.
• Proficient in Microsoft Office (Excel, PowerPoint); experience with data analytics tools is a plus.
• Good command of English, both written and spoken.
• Proactive, creative, results-oriented, and able to work effectively in a fast-paced environment.