Wan Thai Food Industry Co., Ltd. Was established as pioneering spirits as Thailand's first instant noodles manufacturer since 1971.
Became a joint venture with Ajinomoto Co., Inc. of Japan in 1972.
Instant noodles for kids has been launched in 1983 with the brand name "YumYum KookKai" and "Yum Yum ChangNoi"
Launched instant noodles bag format, YumYum Jumbo brand with slogan "Full and Delicious" in Jumbo style, in 1990. "YumYum" products have been delivered in more than 60 countries globally and we have been well established both Europe and Asia.
In 1996 we was the first company which launched instant dried noodles "Yum Yum Jumbo Pad Kee Mao flavour
Instant flat shaped noodles has been launched in 2001, "YumYum Suki flavour".
We was the first company which launched instant noodles in cup format "Yum Yum Noodle Dee" in many flavours as Tom Yum Kung flavour, Minced Pork flavour and etc.
We improved instant noodles cup format to become more attractive product by adding full of dried meat and vegetable. "YumYum TemTem" has been launched in 2013 come up which many flavours; Minced Pork Flavour, Tom Yum Kung Flavour and etc.
In 2014, rebranding which aim to deliver more happiness to consumer. Also, adjust logo design by adding a smile symbolic.
In 2019, rebranding to be more impact and adjust logo design by adding circle symbolic represent "our challenging spirits for the best" and "deliciousness".
We are the first and the one who have unique technology which could deliver instant noodles cup "YumYum" which seasoning powder and oil combined together as a "seasoning cube". Also, rename brand "YUMYUM" which is concise and impact.
"YumYum Sood Ded" has been launched to capture Thai premium mass segment. This is new standard of instant noodles the combination between big elastic soft noodles with Thai concentrated sauce or soup.
