YumYum Cup GO FOR IT! Campaign
1st June 2023, Wan Thai Food Industry has kicked off a new revamp of YumYum Cup campaign with a new packaging launch & new presenter ‘Tigger Achira Theriault!
As we have found that the young generation is held back from doing what they really want to do because of pressures from themselves and society. Therefore, YumYum Cup has undergone a major transformation this year. YumYum Cup, as a brand that focuses on the young generation, wants to help them to overcome any pressures and obstacles to pursue their dreams by launching #YumYum Cup GO FOR IT! campaign as a representative campaign to support the young generation’s dreams and passions, whether it’s just a small dream or a big one.
To get closer to the young generation, YumYum Cup has changed our new packaging design this year. The new packaging has unique graphic styles and the most special thing about it is our brand mascot named ‘YUMSTER’ as a buddy for the young generation who helps support and cheer them up in whatever they want to do.
Furthermore, we have a new brand presenter named ‘Tigger Achira’ who is a young famous artist in Thailand under GMM Entertainment. Tigger can be our representative of the young generation that had overcome his pressures and obstacles and now he can achieve his dream to be a famous singer successfully. Moreover, he can also reflect his own stylish image and unique style same as YumYum Cup brand does exceptionally well through online brand VDO content, online live and on-ground events.
And after that, YumYum Cup will sustain the entire campaign through online and offline marketing activities, including a YUMSTER school tour to ensure that our YUMSTER and new package design will place in consumers and penetrate more into new generation target as an exciting journey.
#YUMSTER #asv_health_and_wellbeing #sustainability_environment
